Product Management vs. Sales
How Can Sales and Product Management Teams Work Better Together? If you’ve ever felt like your product and sales teams speak entirely different languages, you’re not alone. George Mueller faced this...
View ArticleTop 5 Sales Team Resolutions for 2025
In 2025, sales teams are evaluating how to elevate their strategies and processes for a competitive edge. The evolving B2B sales landscape demands sharper cross-functional alignment and strategic...
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Knowledge Graphs: Preventing Hallucination and Ensuring Trustworthy AI Sales...
This article is based on a conversation between Vivun Sr. Machine Learning Engineer Chen Liang and CEO Matthew Darrow on the Unexpected Lever Podcast. You can watch the full conversation here. Sooner...
View ArticleAchieving Product-Field Alignment in 2025
How to Achieve Product-Field Alignment for a More Cohesive Customer Experience Your product team spends months or years developing the most exciting and perfect product, but when it’s time to launch,...
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Vivun 2024 Release Recap: Major Milestones in AI, Automation, and Insights
As 2024 draws to a close, we’re taking a moment to reflect on a banner year. With over 82 releases, including 20+ new features, 15+ enhancements, and two major Managed Package upgrades, this year has...
View Article4 Product Council Responsibilities
Demystifying Product Councils for Better Collaboration Every company is a product company, whether you’re selling a physical product, a service, or even an idea. If you’re offering something of value,...
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Avoiding Misapplications of GenAI in B2B Sales
This article is based on a conversation between Vivun CEO, Matthew Darrow and Product Leader, Russell Witham, on The Unexpected Lever podcast. GenAI advancements are fundamentally changing how...
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Top 4 Lessons from the State of PreSales: AI Edition
As the sales landscape continues to evolve at a remarkable pace, PreSales teams find themselves at the forefront of a critical shift—one driven by the transformative power of artificial intelligence...
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Why PreSales Must Lead Sales-Product Alignment
After two decades in technical software sales, I can confidently say that one of the most impactful roles for PreSales lies in bridging the gap between sales and product. Many companies struggle to...
View ArticleAI Guided Selling: Use Cases, Tools, and Results
Sales teams need every advantage to stay competitive, and guided selling just makes sense. It helps prospects move smoothly through the sales funnel, getting what they need when needed. While...
View ArticleFuture-Proof Sales with AI Sales Automation
We’ve been talking about process automation for decades, but now AI technology is taking automation to a whole new level. So, what does that mean for sales and business roles? Some worry AI is too...
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Introducing Ava, Your AI Sales Engineer
I’m excited to introduce you to Ava — the world’s first AI Sales Engineer, enabling sales, sales engineering, and customer success teams to operate with greater effectiveness and independence via...
View Article6 Practical Ways to Use AI for B2B Sales
Nowadays, most customers conduct their research before speaking to a sales rep, and 75% of B2B buyers prefer this approach. With artificial intelligence (AI) in the mix, buyers have even more ways to...
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A Comprehensive, Cross-Functional Guide to Align Product and Field Teams
What happens when you get VPs of Sales, Product, and PreSales in a room? In an ideal world, a conversation that makes products more responsive to customer needs and market demands. In reality, this is...
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Translating Customer Feedback into Actionable Insights
Every SaaS company I know is re-tooling around new capabilities that aren’t even months old. Without harmony in the sales/product relationship, your business risks falling behind. To gain or maintain...
View Article5 AI Trends Shaping the Future of Sales
Does the idea of artificial intelligence (AI) transforming sales and technical sales make you feel uneasy? It’s a hot topic that sparks excitement and anxiety in equal measure. For some, AI is a tool...
View ArticleA Sales Leader’s Guide to a New GTM Motion: The Case for Change
Common Sales Methodologies Miss the Mark The focus of Sales Leaders today and the technology that supports them is usually directed toward two areas: Opening opportunities The navigation of...
View ArticleHow to Run a Cross-Functional Product Council
A system of product feedback will work as long as those capturing the feedback believe it is being used to drive decisions. It will, of course, not be the only thing that drives decisions. Jyoti...
View ArticlePreSales a Source of Product Insight, Not Data
Make the Field Co-Owners of Product Feedback Because revered leaders like Marty Cagan reinforce the centrality of insight in the product role, product teams may misguidedly feel they are not doing...
View ArticleHow AI is Revolutionizing Sales and PreSales
Customers love personalized hand-holding, yet rapid tech advancements have left many sales teams struggling to keep up. While account executives are familiar with their CRM systems and excel at...
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