AI Guided Selling: Use Cases, Tools, and Results
Sales teams need every advantage to stay competitive, and guided selling just makes sense. It helps prospects move smoothly through the sales funnel, getting what they need when needed. While...
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Why PreSales Must Lead Sales-Product Alignment
After two decades in technical software sales, I can confidently say that one of the most impactful roles for PreSales lies in bridging the gap between sales and product. Many companies struggle to...
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Top 4 Lessons from the State of PreSales: AI Edition
As the sales landscape continues to evolve at a remarkable pace, PreSales teams find themselves at the forefront of a critical shift—one driven by the transformative power of artificial intelligence...
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Avoiding Misapplications of GenAI in B2B Sales
This article is based on a conversation between Vivun CEO, Matthew Darrow and Product Leader, Russell Witham, on The Unexpected Lever podcast. GenAI advancements are fundamentally changing how...
View Article4 Product Council Responsibilities
Demystifying Product Councils for Better Collaboration Every company is a product company, whether you’re selling a physical product, a service, or even an idea. If you’re offering something of value,...
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Vivun 2024 Release Recap: Major Milestones in AI, Automation, and Insights
As 2024 draws to a close, we’re taking a moment to reflect on a banner year. With over 82 releases, including 20+ new features, 15+ enhancements, and two major Managed Package upgrades, this year has...
View ArticleAchieving Product-Field Alignment in 2025
How to Achieve Product-Field Alignment for a More Cohesive Customer Experience Your product team spends months or years developing the most exciting and perfect product, but when it’s time to launch,...
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Knowledge Graphs: Preventing Hallucination and Ensuring Trustworthy AI Sales...
This article is based on a conversation between Vivun Sr. Machine Learning Engineer Chen Liang and CEO Matthew Darrow on the Unexpected Lever Podcast. You can watch the full conversation here. Sooner...
View ArticleTop 5 Sales Team Resolutions for 2025
In 2025, sales teams are evaluating how to elevate their strategies and processes for a competitive edge. The evolving B2B sales landscape demands sharper cross-functional alignment and strategic...
View ArticleProduct Management vs. Sales
How Can Sales and Product Management Teams Work Better Together? If you’ve ever felt like your product and sales teams speak entirely different languages, you’re not alone. George Mueller faced this...
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